Brand Guidelines · GoCode (v9)

00 Overview

The brand system at a glance.

This page is a reference for how the GoCode brand should look, sound, and download everywhere it shows up.

Brand Essence

COMPONENTS FOR BETTER RIGS.

Tone of Voice

Credible, specific, conversational, genuinely helpful.

Reduce build times. Maximize efficiency.

Every logo file and color swatch in this guide is downloadable directly from the Assets section below.

01 Logo

The logo, the mark, and how to use them.

Loaded live from our brand asset library, so there's nothing to add locally. There are two versions: the full logo (mark plus wordmark together), and the mark by itself, each in three colorways: Slate, Cream for dark backgrounds, and Charcoal. Click a card to download it.

Full Logo: SlateON CREAM

Full Logo: CreamON DARK

Full Logo: Charcoal1-COLOR

Mark: SlateICON

Mark: CreamON DARK

Mark: Charcoal1-COLOR

Never stretch, rotate, add shadows, gradients, or outlines to the logo.

Never recolor outside the defined variants: Slate, Charcoal, or Cream.

Maintain clear space around the mark equal to the height of the hexagon's point on all sides.

Use the reversed (cream) variant on dark or photographic backgrounds only.

02 Color

Three colors. On purpose.

Click any swatch to copy its hex code.

Deep Slate

Primary 1

#214650 Copied ✓

Cream

Primary 2

#F4F1EE Copied ✓

Charcoal

Text & Accent

#161617 Copied ✓

Deep Slate is the primary brand color. Cream is Primary 2, used for page backgrounds and other surfaces, not backgrounds alone. Charcoal carries all body copy and doubles as an accent so we're not leaning on Deep Slate for everything.

03 Typography

Bank Gothic and DM Sans.

Titles & Headings

Bank Gothic

This is a sample

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Loaded live so it renders exactly right here. Used for headlines and section titles only, never for body copy. Medium is the only weight we have, so nothing here is faking a bold.

Subheadings

DM Sans

This is a sample

Body Copy

DM Sans

This is a sample.

abcdefghijklmnopqrstuvwxyz

Set in Charcoal everywhere on the site.

04 Voice & Tone

GoCode sounds like a builder who's done the work, not a sales pitch.

Credible and specific: facts, numbers, real talk, no fluff. Conversational, playful, transparent, and genuinely helpful.

Do

Speak plainly, like someone who's actually built the thing
Use real numbers and specifics over vague claims
Be conversational and a little playful
Stay transparent about what works and what doesn't
Say it in fewer words when possible

Don't

Oversell with hype or vague marketing language
Bury the point in corporate throat-clearing
Pretend a product is perfect when it isn't
Sound like a press release
Talk down to builders who know the trade

YES"We don't sell parts. We sell time."

NO"Revolutionary components that will transform your build experience!"

YES"Every problem has a solution."

NO"Unlocking synergies across the van lifestyle ecosystem."

YES"If it's not right, we make it right."

NO"Industry-leading quality assurance protocols, guaranteed."

07 Asset Downloads

Logo and mark files

Every logo loads directly from our brand asset library. Click PNG or SVG to download that file.

Asset	PNG	SVG
Full Logo: Slate	Download	Download
Full Logo: Cream	Download	Download
Full Logo: Charcoal	Download	Download
Mark: Slate	Download	Download
Mark: Cream	Download	Download
Mark: Charcoal	Download	Download